The most popular hashtags for the 2014 World Cup

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According to Twitter (who know these things), the two official hashtags for the 2014 World Cup are #WorldCup and #Brazil2014.

But we are seeing a lot of others being used around the world.

We’ve collected 2.8m tweets from the last 72 hours, and found the following hashtags to be the most popular. The official hashtags are 1st and 5th.

Hashtag use varies a lot by region. The visualisation shows daily activity for the main hashtags over the last 4 weeks.

To better highlight regional differences we’re not displaying #worldcup, since that is the most widespread.

Spanish-speaking countries are using #brasil2014 more, French-speaking countries prefer #cm2014, and Portuguese-speaking countries are using #copa2014.

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